Classification – name: Literary studies
Pages: 357-372
Publisher: A.M. Gorky Institute of World Literature of the Russian Academy of Sciences (IWL RAS Publ.)
Rights – description: Creative Commons Attribution-NoDerivatives 4.0 (СС BY-ND)
Rights – URL: https://creativecommons.org/licenses/by-nd/4.0/
Language of the publication: Russian
Type of document: Research Article
Collection: Russian Literature and Journalism in the Pre-revolutionary Era: Forms of Interaction and Methodology of Analysis
DOI: https://doi.org/10.22455/978-5-9208-0661-1-357-372
Year of publication: 2021
Place of publication: Moscow

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Author: Elena Yu. Gordeeva
Elena Yu. Gordeeva. Forms of Interaction with Readers on the Pages of Pre-Revolutionary Specialized Magazines (Based on the Materials of Bibliographic Periodicals)

About the author:

Elena Yu. Gordeeva, PhD in Philology, Docent, Lobachevsky State University of Nizhny Novgorod, Gagarin Avenue 23, 603022 Nizhny Novgorod, Russia.

Abstract:

New materials from Russian bibliographic magazines which reveal the main forms of interaction between media and readers at the turn of 19th and 20th centuries are being introduced into scientific discourse. The author concludes that established feedback from the audience, organizational and mass work of the editorial offices and their advertising created a taste for reading in Russians. Focusing on both professional readers and a wide audience of intelligent readers, bibliographic magazines also helped to establish contacts at the author — reader and author — publisher levels.

Keywords: specialized periodicals, bibliographic magazine, media audience, work with readers, book advertisement.