About the author:
Svetlana A. Kazakova, PhD in Philology, Docent, Lomonosov Moscow State University, Leninskie gori, 1, 119991 Moscow, Russia.
Abstract:
The paper analyzes the creative strategy of cubo-futurists for self-promotion in the 1910s. The author’s goal was to investigate the methods used to form the literary reputation of the “Gilea” group, based on published reviews of the performances of cubo-futurists known for aestheticizing creative behavior. It is important to study the media image of cubo-futurists in the press and the conflicts that arise between them and the media. The author comes to the conclusion that cubo-futurists deliberately formed the literary reputation of hooligans, their creative behavior was characterized by an attitude towards scandal. This image was replicated by the press, conflict relations with which were part of the Cubo-Futurists’ strategy of selfpromotion.
