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Abstract:

Shanghai is one of the most influential metropolitan areas in China, which is gradually becoming a global city. The language landscape in the space of cultural tourism is a typical field of urban language policy that combines Chinese cultural characteristics and internationalization. This paper explores the multilingual landscape in physical and networked public spaces in Shanghai’s cultural tourism sector from a spatial theory perspective using the Ethnographic Linguistic Landscape (ELLA) method. The purpose of this work is to identify common features and differences in the linguistic landscape as a reflection of the actual language policy in various types of public spaces in the city. As a result of the study, the author comes to the following conclusions: firstly, the linguistic landscape of physical space and cyberspace are closely interconnected through QR codes. Secondly, there is a spatial stratification of the linguistic landscape, reflecting the urban features of Shanghai, combining Chinese and international characteristics.

Keywords: cultural tourism, metropolis, public space, language policy, language landscape.