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A.M. Gorky Institute
of World Literature
of the Russian Academy of Sciences

IWL RAS Publishing

A.M. Gorky Institute of World Literature
of the Russian Academy of Sciences

 IWL RAS

Povarskaya 25a, 121069 Moscow, Russia

8-495-690-05-61

edition@imli.ru

iwl.ras.publishing@gmail.com

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About the author:

Elena Yu. Gordeeva, PhD in Philology, Docent, Lobachevsky State University of Nizhny Novgorod, Gagarin Avenue 23, 603022 Nizhny Novgorod, Russia.

Abstract:

New materials from Russian bibliographic magazines which reveal the main forms of interaction between media and readers at the turn of 19th and 20th centuries are being introduced into scientific discourse. The author concludes that established feedback from the audience, organizational and mass work of the editorial offices and their advertising created a taste for reading in Russians. Focusing on both professional readers and a wide audience of intelligent readers, bibliographic magazines also helped to establish contacts at the author — reader and author — publisher levels.

  • Keywords: specialized periodicals, bibliographic magazine, media audience, work with readers, book advertisement.

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